Ambre Williams, an LTL alum from 2021, is a shining example of what’s possible when you implement the right strategies in your business. Since completing Leveraging to Luxury (LTL), Ambre has experienced tremendous growth both professionally and personally. By adopting the LTL framework, she was able to transform her photography business, expand her team, and create a sustainable model that has allowed her to take time off for herself and her family. Within just nine months of implementing the strategies she learned in LTL, Ambre opened her own studio, marking a significant milestone in her journey.

Business Growth

Through LTL, Ambre learned how to scale her business in a way that truly reflected her worth. Here are just a few highlights of her growth since completing the program:

• Grew Her Team: Ambre expanded her team to provide a complete, high-end experience for her clients, including:
  • Hair/makeup artists
  • A professional stylist
  • An installer
  • An in-house editor
• Full-Service Client Experience: Every single client she worked with this year walked away with artwork—no one just purchased digitals. This shift to a full-service approach has elevated the value of her work and enriched her client relationships.
• Booked More Baby’s First Year Collectives: Ambre’s focus shifted from offering single-session newborn shoots to more comprehensive Baby’s First Year Collectives. It’s now rare for her to only book a newborn session, and she’s seeing increased client loyalty as a result.

Personal Growth

The growth in Ambre’s business has allowed her to achieve personal milestones she once thought were out of reach. By implementing the LTL framework, she’s found the balance between running a successful business and spending time with her family:

• Took 3 Months Maternity Leave: In 2023, Ambre was able to take three months off to fully focus on her son, a luxury she couldn’t have imagined before joining LTL.
• Took 4 Weeks Off in January for a Family Vacation: In early 2024, Ambre took four weeks off to spend quality time with her family in Hawaii.
• Took the Entire Summer Off in 2024: Ambre prioritized family time by taking the entire summer off to be home with her kids, something she never would have considered as a “shoot and burn” photographer.

The Impact of a Full-Service Model

As Ambre shares, none of this would have been possible if she had continued to operate as a “shoot and burn” photographer. By implementing the full-service model taught in LTL, Ambre was able to create a business that not only supported her financially but also aligned with her values. As she explains, “None of this would have been attainable if I had been a shoot-and-burn photographer. I genuinely care and love all my clients, so it’s not just doing what I love but serving those I love to work with.”

The transformation that Ambre experienced in her business and life is a direct result of shifting from a transactional approach to photography to one that emphasizes long-term client relationships and high-quality, personalized service. The LTL framework helped Ambre build a business that allowed her to fully serve her clients while also prioritizing her family and personal well-being.

What is LTL?

Leveraging to Luxury is a coaching program designed to help photographers build sustainable, profitable businesses by offering high-end, full-service client experiences. Through LTL, photographers learn how to confidently price their work, scale their businesses, and create a client experience that is rooted in value and service.

Ready to Take Your Business to the Next Level?

If Ambre’s story resonates with you, it’s time to take action. Join the waitlist for the next round of Leveraging to Luxuryand start building a business that aligns with your personal and professional goals. Learn how to confidently charge for your expertise, serve your clients at the highest level, and create the work-life balance you deserve.