Jessica Lee took Leveraging to Luxury (LTL) in 2020, eager to elevate her photography business to a higher level. In 2021, she made a big move to a new state, starting from scratch with no clients. Despite this, she was determined to use the LTL model to build her business and attract a luxury clientele.

 

2022: Rebuilding and Re-Implementing the LTL Framework

At the end of 2022, Jessica decided to recommit to the LTL framework in her new market. She had some initial sales, but the year was mostly about getting back into the swing of things, fine-tuning her process, and establishing herself in a new city and state.

2023: Explosive Growth

2023 was Jessica’s breakout year. By fully embracing the LTL model, she saw her revenue grow by 2,400% from 2022 to 2023, breaking the six-figure mark for the first time in her new city. This year marked a major turning point in her business, as she established a consistent flow of high-end clients.

2024: Record-Breaking Results

In 2024, Jessica is already seeing 52.6% growth over the previous year, with a new revenue record set even before the year is over. This success has given her the financial freedom to treat herself to a new car and plan a dream vacation to Europe with her children.

 

Year-Over-Year Growth Breakdown:

• 2022 to 2023: 2,400% increase in revenue
• 2023 to 2024: 52.6% increase in revenue (and counting)

 

Jessica’s success proves that by committing to the LTL framework, you can achieve massive growth, even when starting from scratch in a new market. With the right strategies and focus, you can build a thriving luxury business and reach new financial milestones.

Ready to Grow Your Business Like Jessica?

Leveraging to Luxury (LTL) is designed to help photographers like you scale their business, increase revenue, and attract high-end clients through value-based pricing and luxury sales strategies.

Inside the LTL Mastermind, you’ll get:

• 8 weeks of group coaching to learn the signature LTL framework that has helped 100+ scale to six figures (and beyond!)
• Proven strategies for pricing, selling products, and booking clients who value your work
• Support from a community of like-minded photographers, as well as direct feedback from me, Brittany (your coach and biggest cheerleader)
• Access to exclusive tools and templates that streamline your sales process and help you provide an exceptional client experience

If you’re ready to see the same kind of growth Jessica has experienced, join the waitlist today!

JOIN THE WAITLIST