Photographers- Have you hit a wall in your photography business and you can’t shake the frustration because..

You know you could serve your clients better but don’t know the secret formula to truly scaling through products. Your heart sinks every time you hand over digital images instead of the printed heirlooms you know your work is worthy of. You work around the clock (even sacrificing weekends) and the only way you can work less is to consistently sell artwork.

If this sounds like you and you’re ready to build a profitable, polished, and lucrative portrait photography business that serves from the heart, then LTL is the right fit for you.  In my 8 week group coaching mastermind you’ll learn the signature LTL Value-Based framework that will transform your business and help you scale to multi-six figures.

So what is LTL (Leveraging To Luxury)??

LTL is a 10-week program where you’ll get my undivided attention as I teach you the EXACT strategies and structures I’ve used to scale my portrait business (and 75+ other photographers) to multiple six figures. After our time together you’ll have the knowledge and tools to know what to do, how to do it, and why each piece intertwines to build the LTL Value-Based Framework. During our time together, you’ll receive:

-8 weekly live coaching calls

-Communication via group chat

-One on one onboarding call

-Pod accountability and coaching

-Midway and final pod strategy call

-The real deal recording

-Weekly assignments 

-Exclusive discounts and tools 

As a photographer, what will I learn in LTL?

Unlock the Luxury Client Mindset and conquer self-imposed limits for confident business growth. Discover the Value-Based Pricing Strategy to elevate profits and master profit margins. Curate products for repeat client satisfaction. Establish a sustainable, year-round booking system with membership creation. Effortlessly convert leads to clients through consultation calls, building genuine connections, and confidently conveying your value. Craft an immersive client experience to ensure artwork purchases with each session. Embrace the authentic 10-step In-Person Sales process for heart-centered service. Build a Value Ladder for immediate and long-term goals without alienating existing clients or missing out on dream clients.

Do I teach framing? 

No, there is nothing related to framing. Over the course of 12 weeks, I teach business, pricing strategy, marketing, and the salesroom. I do not teach the creative aspects of framing design or how to go about installing frames. That is taught in our upcoming Spring 2024 course- Storywall Systems. 

How long until I’ll see results from this program?

Like with anything, those who do the work, see results. Results will vary based on when you start to implement what you’ve learned. Most students who complete the action steps within the program start to see results within 4 months and long-term growth within 8 months. 

Note, the people who begin implementing during the program, tend to see results before the program even ends. This will vary depending on where you are at in your business (ie. already doing in-person sales vs being brand new), location, current client base, etc. 

I am afraid of selling or being “salesy” – how do I get past that?

My approach to everything that I do within LTL is based on SERVING. Clients never purchase anything they do not want. There are no packages they are forced into. My processes are fully transparent and I do not hide anything as “sales tactics.” Plain and simple, my clients purchase what they want. I simply serve them in the process. 

Additionally, we work through a lot of mindset and your perception of your value, what it is that you offer, and why what you offer is not selling but rather serving. 

I don’t want to do installs. Will I be a good fit for this program?

While the LTL model is built on serving clients FULLY, we understand that installation can be incredibly intimidating for photographers. During our program, we’ll talk out ways to serve your clients fully while still being comfortable with what you’re doing. 

So, the short answer is no, you don’t have to install. You can hire this part out. However, I’ll say that most find it to be a lot less intimidating than they thought. It can also benefit your business greatly to be able to install, show behind the scenes of the process, and photograph the end result.  

I would not let the “fear of installation” hold you back.

 

How many hours a week will I need to spend?

On average, students invest 6-8 hours a week in the program with 2 hours being the live classes. While you have lifetime access to the content, we have found that the students that begin to do the work while in the active 12 weeks, begin seeing results and have the greatest success because they have me and the other students to lean on in the process. 

I don’t live in the US. Can I still apply?

Yes! I’ve coached photographers around the world (France, Germany, and Canada). Everything I teach is applicable to any portrait photography business. Small towns to big cities!

Why group coaching over 1:1?

Having implemented different strategies in my business both alone with a coach 1:1  and also in a group setting, I found that I had the most motivation and success when being able to lean on others implementing the same things in the process. Group feedback is so helpful. It’s one thing to have a coach cheer you to the finish line, but another for your fellow photographers too. Everyone wants you to succeed, and there’s a lot of good that can come from that! 

That being said, knowing how successful group coaching is, if you aren’t interested in having fellow photographers support you and give you feedback (and CC)  and willing to do the same, or looking for more 1:1 coaching, LTL will not be the best fit for you.

Now, my question for you….are you ready?

Through my program, I’ll hold your hand as I teach you the exact steps to how I scaled my studio through value-based pricing and marketing strategies so you too can build a business that serves you as much as you serve your clients, not only filling your bank account but filling your heart too. LTL is happening soon, get on the waitlist NOW.